The brand that invented a category.
In 2019, Lili Chemla launched LESET with a vision that felt too different for traditional department stores to understand — neither fully loungewear nor traditional ready to wear.
Five years later, what was once hard to define is now industry standard. LESET's commitment to comfort and polish wasn't just a trend — it was a shift in how women want to get dressed.
The brand that invented a category.
In 2019, Lili Chemla launched LESET with a vision that felt too different for traditional department stores to understand — neiter fully loungewear nor traditional ready to wear.
Five years later, what was once hard to define is now industry standard. LESET's commitment to comfort and polish wasn't just a trend — it was a shift in how women want to get dressed.
Our History
Some highlights of where we've been
Our History
A few highlights of where we've been
2019
LESET launches exclusively on netaporter.com.
2020
The Evening Standard covers our debut launch.
2023
Spotted. Standout styles are worn by an ever-growing list of celebrity and tastemaker fans.
September 2024
Worldwide shipping becomes available.
September 2024
Our first in-home lookbook hits doorsteps.
October 2024
Our first brick and mortar opens in the West Village.
2025
Our collaboration with 818, The Big Night In, launches.
2019
LESET launches exclusively on netaporter.com
2020
The Evening Standard covers our debut launch
2020
Vogue names The Margo one of their editors' picks for best white t-shirts
2022
Lili's grandmother and The Barb's namesake stars in our first ever out of home campaign
2023
Spotted. Standout styles are worn by an ever-growing list of celebrity and tastemaker fans.
September 2024
Worldwide shipping becomes available
September 2024
Our first in-home lookbook hits doorsteps
October 2024
Our first brick and mortar opens in the West Village.
2025
Our collaboration with 818, The Big Night In, launches
Press Highlights
Press Highlights
How Lili Chemla Built A Self-Funded, $20 Million Basics Brand
Our Editors Agree, Leset Makes The Best White Tee
Jennifer Lawrence, Hailey Bieber, and Dakota Johnson Get Their Go-Tos From This Brand
Not Into Athleisure? Leset's Matching Sets Are the Elegant Alternative
Kendal Jenners 818 Tequila and Leset Give Cocktail Attire A Cozy Twist
How Lili Chemla built a self-funded, $20 million basics brand in the “grey space” between loungewear and luxury
